Second Story
$297+GST
Second Story is your local thrift store reimagined—a vibrant, feel-good brand that celebrates sustainability, individuality, and the joy of finding something truly special. With its bold mix of lime green, bubblegum pink, and sunny orange, Second Story radiates fun, nostalgia, and a touch of retro flair.
This brand is all about giving pre-loved treasures a fresh start and a new story. From eye-catching storefronts to playful tote bags and tags, every detail of Second Story’s identity captures the excitement of discovery and the charm of conscious shopping. It’s more than thrifting—it’s style with personality and purpose.
Want a sneak peek of how it'd look with your company name? Just flick us an email and let us know!
What's included:
A modern primary logo that embodies your brand’s identity.
Secondary logo for flexible brand applications, adaptable across various media.
A brandmark that captures the essence of your brand, perfect for digital and physical materials where space is limited.
A carefully curated colour palette designed to evoke the right mood and feel for your brand
Comprehensive branding guidelines to ensure consistent and effective use of your brand elements.
What's not included:
Additional changes to the colours, fonts, or icons.
Implementation of brand kit on website, social media or print products.
