Custom or semi-custom? It's one of the first questions people ask when they're ready to sort their brand. Here's the breakdown.
What You Get Either Way
Whether you go custom or semi-custom, you're getting the essentials:
A logo with your business name. A colour palette that actually works together. Fonts that match the vibe. Brand guidelines so everything stays consistent.
These are the building blocks.
Custom Branding = Built From Scratch
Custom branding is the full works. We build your brand identity from the ground up: logos, colours, fonts, imagery, tone of voice, the lot. Everything is tailored specifically to you.
It's ideal if you want something bold, unique, and completely yours. But it takes time and money. Custom branding is collaborative, which means weeks (sometimes months) of back-and-forth to get everything right.
If you've got the budget and you want a brand that's entirely bespoke, this is your option.
Investment: $1,000–$5,000 NZD
Timeline: Weeks to months
Semi-Custom Branding = Ready to Go, But Still Unique
Semi-custom brand kits (like The Wild Brands) are pre-designed packages we customise with your business name. You get a logo, colour palette, fonts, and brand guidelines without the lengthy design process.
They're not generic templates. Each Wild Brand is designed to be one of a kind. You get a professional, distinctive brand without spending months (or thousands) getting there.
Semi-custom is perfect if you need to launch fast, don't have a massive budget, or just want a polished brand without the wait.
Investment: $297+GST
Timeline: Ready within days
Which One's Right for You?
Go custom if:
You want total control over every detail
You've got the time and budget for something fully bespoke
You're after a brand that's 100% tailored to your vision
Go semi-custom if:
You need to get started quickly
You want a professional brand without the hefty price tag or long timeline
You're happy with a curated design that's still unique to you
Ready to sort your brand? Check out The Wild Brands for semi-custom kits, or contact us if you're after fully custom branding.
