Todd Foundation Annual Report 2022
BRAND STRATEGY | GRAPHIC DESIGN | LAYOUT
The Todd Foundation’s Annual Report 2022 reflects a year of reflection on the past, active engagement in the present, and strategic planning for the future. Celebrating their 50th anniversary, the Foundation took the opportunity to revisit its rich history, solidify its current strategies, and set its sights on future goals. Our task was to create an annual report that encapsulates these themes and communicates the Foundation’s journey, achievements, and aspirations effectively.
Design & developments
The design of the Todd Foundation’s Annual Report 2022 was inspired by their 50-year legacy and forward-thinking approach. We developed a layout that seamlessly integrates the past, present, and future aspects of their story. The design is clean and modern, using a cohesive colour palette that reflects the Foundation’s brand identity. Our focus was on creating a visually appealing report that is easy to navigate and engaging for readers.
Client photos
Client photos played a crucial role in bringing the Todd Foundation’s story to life. We incorporated high-quality images of staff, trustees, and community partners to provide a personal touch and highlight the human aspect of the Foundation’s work. These photos add authenticity and relatability, showcasing the real people behind the Foundation’s achievements and initiatives.
Icons and Illustrations
Custom icons and illustrations from the website were also used throughout the report to visually represent the Foundation’s milestones and key moments. These graphics add a distinctively Kiwi touch to the report. The icons and illustrations help break up the text, making the report more engaging and easier to read.
Layout
The layout of the annual report was designed to be both functional and visually appealing. We created a timeline to showcase the Foundation’s 50-year journey, highlighting key moments and achievements. Sections were clearly divided to represent the past, present, and future, with each section colour-coded for easy navigation. The use of ample white space, clean lines, and organised content ensures that the report is accessible and reader-friendly.
The transformation
The transformation of the Todd Foundation’s Annual Report 2022 was significant. The final product is a comprehensive and visually engaging document that effectively communicates the Foundation’s history, current strategies, and future plans. By focusing on their past achievements, present activities, and future goals, the report provides a holistic view of the Foundation’s impact and ongoing commitment to community-led change. The combination of thoughtful design, impactful photography, and meaningful illustrations has resulted in an annual report that not only informs but also inspires.
We adore our new branding and website and couldn’t have done it without them.
We use Wildhouse’s creative and design services (and have done for a few years now). They are really easy to work with and well priced for the market.
We adore our new branding and website and couldn’t have done it without them. They also helped us turn around a large printed timeline for an event in record time – swiftly adapting to the last minute changes in medium!
Helen Anderson, Todd Foundation
