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Strictly Savvy


Revamped Strictly Savvy's website to reflect their vibrant and dynamic brand identity. The vision was a website that exudes a feminine and fun vibe while maintaining a professional and user-friendly interface. Our challenge was to balance the boldness of their main colour, pink, with subtler tones and ample white space, creating an inviting and engaging online presence.

Design & developments

The design of Strictly Savvy’s website was centered around creating a visually appealing and cohesive look that aligns with their brand identity. We paired the main colour, pink, with pastel green, pink, beige, and dark charcoal to soften the overall aesthetic. Soft graphic elements such as triangles, circles, outlined circles, waved backgrounds, and thin lines were used to enhance the visual appeal. These elements, combined with adequate white space, ensured a clean and organised layout.

Custom icons

To enhance the user experience and visual consistency, we developed custom vector illustrations and icons. These icons, designed to match the brand’s aesthetic, were used throughout the website to guide users and highlight key information. The custom icons added a unique touch and helped in maintaining a cohesive look across all pages.

Mobile optimisation

Understanding the importance of mobile accessibility, we ensured that Strictly Savvy’s website was fully optimised for mobile devices. The responsive design adapts seamlessly to various screen sizes, providing a consistent and enjoyable user experience across all devices. This mobile-friendly approach ensures that visitors can access Strictly Savvy’s services and information anytime, anywhere.

Custom Photography

To add authenticity and a personal touch, we coordinated a photoshoot with Brenna to capture high-quality images of the staff, office spaces, and outdoor settings. The images were framed with soft corners or irregular soft shapes, complemented by circles and other graphic elements. These custom photos added warmth and relatability to the website, making it more engaging for visitors.

The transformation

The transformation of Strictly Savvy’s website was significant, resulting in a modern, engaging, and user-friendly online presence. The new design not only reflects the brand’s feminine and fun vibe but also ensures a professional and polished look. The website won the Best VA Website award at the 2022 NZ VA Awards, showcasing its excellence in design and functionality. The revamped website effectively communicates Strictly Savvy’s values and services, attracting more clients and enhancing their online presence.

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