Humans At Work

BRANDING | GRAPHIC DESIGN | WEBSITE DESIGN

Humans At Work (HAW), a brand by Jules Harrison, is an international platform dedicated to providing knowledge and guidance on both common and uncommon challenges faced by individuals and organisations. Prior to working with us, HAW lacked a cohesive brand identity and an engaging online presence that effectively communicated their mission to showcase the unique strengths of every individual.

Design & developments

The hummingbird, which symbolises impactful work and the appreciation of one’s abilities, is the brand's main inspiration. We crafted a logo featuring a front-facing hummingbird in flight with open wings, signaling openness and the willingness to try or learn something new. The design process focused on creating a brand that embodied the essence of personal growth and organisational transformation.

Aesthetic

Drawing inspiration from the hummingbird, we developed a vibrant and dynamic aesthetic for HAW. The brand’s colour palette was chosen to reflect the liveliness and energy of the hummingbird, while the overall design maintained a sense of openness and inclusivity.

A mobile view of the Humans at Work blog page, featuring a green header, line art hummingbirds, and sections for letters and themes

Website

We designed a website that seamlessly integrated HAW's new branding, providing an engaging and user-friendly platform for their audience. The site features learning and development guides, podcasts, blogs, and videos that showcase how others have dealt with similar challenges. The clear navigation and visually appealing layout make it easy for users to find and engage with the content.

Graphic with bold text 'Launching tomorrow!' in black and magenta above a green and gold progress bar, framed by a minimal header

Podcast episode graphic with a gold line-art microphone on a dark green background. Title: 'The importance of vocabulary and gut instinct' with Andy Longley

An arrangement of Humans at Work social media graphics showcasing designs like 'Lest We Forget' poppies, resilience-themed illustrations, and a calendar icon

A podcast transcript titled 'Nelson Mandela, moral courage and executive leadership,' with clean text, bold headings, and a muted leaf design

Two smartphones displaying the Humans at Work website, featuring a green background, text sections, yellow illustrations, and header graphics

We developed a comprehensive set of brand assets for HAW, including the logo, colour palette, typography, and visual elements inspired by the hummingbird. These assets were designed to be versatile and easily applicable across various platforms and media. The consistent use of these elements reinforces HAW's brand identity and message, making it instantly recognisable.

The transformation

The transformation of Humans At Work’s branding and website was significant. The new logo and aesthetic created a strong, cohesive brand identity that effectively communicated HAW’s mission. The website done in Kajabi, provided an engaging and user-friendly platform for their audience, enhancing their online presence. Overall, the project successfully showcased HAW’s commitment to personal growth and organisational transformation, attracting a wider audience and fostering a deeper connection with their community.

Visit the website ›

Humans at Work social media graphics vertically aligned on the left, and a phone mock-up on the right with pink and gold design accents

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Creative Services

Graphic Design
/ Logo and brand design
/ Annual reports
/ Business cards
/ Document design and formatting

Website Design
/ Website audits
/ Design and development
/ E-commerce capabilities
/ Website revamps

Digital Marketing
/ Social media management
/ Email newsletters
/ Podcast management
/ Content creation

Contact

Based in New Zealand, supporting clients virtually throughout New Zealand, Australia and the United States.

hello@wildhouse.co.nz