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Footwear & Apparel


Footwear and Apparel approached us to revamp their outdated website to better align with their brand identity. They needed a modern, visually appealing online presence that effectively showcases their products and engages their customers. With a vibrant colour palette of orange and shades of teal, and a combination of stenciled and sans serif typography, we set out to create a cohesive and stylish website that enhances their brand.

Design & developments

The scale of work for the Footwear and Apparel website revamp was significant, given the extensive range of products and the need for an organised layout. We focused on creating a seamless user experience, with clear navigation and an intuitive interface. The design and development process involved meticulous planning and execution to ensure that the final website is both aesthetically pleasing and highly functional.

Graphic elements

We incorporated various graphic elements to enhance the website’s visual appeal and functionality. The use of stenciled style and sans serif typography and solid bold strokes as graphic elements creates a modern and stylish look, while custom social media templates provide a consistent and professional appearance across all platforms. These elements work together to create a cohesive and engaging brand experience for customers.

Imagery style

The imagery style features an orange overlay gradient, adding a distinctive and cohesive look to the photos. This overlay not only enhances the visual appeal of the images but also ties them into the overall colour scheme of the website. The result is a vibrant and dynamic visual experience that captures the essence of the Footwear and Apparel brand.

Custom Photography

To complement the website revamp, they coordinated a photoshoot with Brenna to capture high-quality images of their staff, store, and products. These custom photos add a personal touch and authenticity to the website, making it more relatable and engaging for customers. The new images help to highlight the brand’s unique personality and offerings.

The transformation

The transformation of Footwear and Apparel’s website was extensive. We updated the site’s layout to be clean, organised, and user-friendly, ensuring that customers can easily navigate through their extensive product range. The new design is visually engaging, incorporating the brand’s colours and typography to create a consistent and professional look that aligns with their brand identity.

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