New announcement. Learn more


Why It's Important To Know Your Ideal Customer When Designing a Website

Blog image for Why It's Important To Know Your Ideal Customer When Designing a Website with a laptop mockup screen featuring Strictly Savvy website

So, you're gearing up to launch a brand new website?

There's something super important you need to keep in mind to make your launch a massive success: your ideal customer.  

Why are they so important? Well, think of them like a VIP in your business. 

They know what they want, and they're not wasting any time trying to figure out if your product or service is right for them because they already know it is. They've got that clarity, and they're ready to take action! 

But how do you define your ideal customer?  

It’s easiest to imagine 2-3 actual people that perfectly represent your ideal customer. Give them each a name and start thinking about the following: 

  • How old are they? 

  • Where do they live? 

  • What gender do they identify as? 

  • What do they do for work? 

  • What is their income? 

  • What’s their family situation? 

  • How do they communicate (by phone, email, text?)? 

  • What social media platforms do they use? 

And most importantly:  

  • What does this person struggle with that have bought them to your business? 

  • How can your business help them overcome their challenges? 

Who is your ideal customer? graphic

Understanding your ideal customer is so important in web design. If you're in the dark about your dream customer, you might end up making design decisions based on assumptions and guesses (and that's a recipe for disaster).  

When you've got a clear idea of who your ideal customer is and what makes them tick, you can create a website that speaks directly to them. Think of it like rolling out the red carpet for your visitors, making them feel like they've stumbled upon their dream destination! 

By knowing your ideal customer inside and out, you can craft content that speaks their language. This means your website becomes a magnet for new customers because it's personalised and tailor-made for your dream audience, rather than being generic and aimed at everyone and anyone. 

If you're ready to turn your website into a vibrant, inviting space for your dream customers, give our team a shout! We're ready to chat about how we can bring your vision to life. Sound good? Let's do this!