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What's a CTA, and why does my website need one?

Things like “call now”, “find out more”, or “subscribe to our newsletter”. These are calls-to-action, or CTAs, and they're an absolute game-changer when it comes to engaging your audience and turning them into loyal customers.  ...

Does My Website Need To Be Perfect To Be Launched?

Understandable, but think about all those missed opportunities to attract new clients! One common reason for delaying a website launch is the fear of dealing with the problems that might come with an imperfect product.  But here's the thing: it's better to have an imperfect website than no website at all.  So, when should you hit that launch button? Well, it's important to have enough pieces in place so that visitors can understand who you are and what your site of...

What's a customer journey and why does my website need one?

What is a customer journey? A customer journey is any path that a customer takes as they navigate around your website.   An ideal customer journey is the path that you want your customer to take. It’s an ideal customer journey that we'll be referring to in the rest of this article....

Key issues we find in website audits

Having your website audited by an expert is the perfect place to start when you want to make improvements to your website's appearance and performance.  You can learn more about what a website audit is, and what we look for here.Here's a list of the key issues we find when auditing a website: ...

How do I get started with a graphic designer?

Will they understand my vision?  Will I like what they create?  How much information do I need to provide? The start of the design process can be a daunting one and involves sharing as much information as possible with your designer, to make sure that you're on the same page with a clear understanding of what's needed.  Depending on what kind of project you're wanting to get started on (website, logo and branding, business cards or templates, etc.), the in...

What's a website audit?

The perfect first step is to have your website audited by an expert. But what exactly does this mean?...

How To Create A Brief For A Designer

It can be for a logo design, collateral design, brochures, or even web design.The first thing to do is to make sure that you choose a reputable designer. Someone who is a professional like Strictly Savvy's very own Teesha. Check and make sure that it's not someone who has just watched some YouTube tutorials and now they are a 'graphic designer'.The difference is that you're not going to get the quality images, the high resolution, the crispness in everything th...