Hamish McLaren
WEBSITE DESIGN | GRAPHIC DESIGN | BRAND PHOTOGRAPHY
Hamish McLaren, a specialist in robotic joint replacement, needed a professional online presence that reflected his expertise, approachability, and commitment to high-quality patient care. We worked with Hamish to create a modern website and conducted a custom brand photography session to visually capture the precision and care he provides to his patients.
Hamish’s mission to improve lives through advanced surgical techniques inspired the design of his website. The site features clean, intuitive navigation and a minimalist layout that balances professionalism with warmth. To emphasise his focus on motion and mobility, we used dynamic imagery and subtle animations to guide visitors through the site. The result is a seamless user experience that reflects Hamish’s innovative approach to joint replacement surgery.
To bring his brand to life, we conducted a custom photography session, capturing Hamish in his element—working with cutting-edge robotic technology and engaging with patients. These authentic images showcase his expertise, trustworthy personality, and the advanced tools he uses. The photography not only adds a personal touch to the website but also helps patients feel more connected and confident in choosing Hamish as their surgeon.
By integrating his existing brand mission and values into every aspect of the website, we created a digital presence that is approachable, reliable, and highly professional. With clear calls-to-action and patient-friendly resources, the site empowers visitors to make informed decisions about their care and easily connect with Hamish.
The result? A polished, engaging website and a library of authentic images that position Hamish McLaren as a leader in robotic joint replacement surgery, inspiring trust and confidence in both patients and referring doctors.
