Fave
REBRANDING | ILLUSTRATIONS
Fave partners with purpose-driven organisations and initiatives to unlock strategic clarity, create insight-led engagement, and generate sustainable change. They approached us to refresh and refine their brand to better represent their mission and communicate their purpose clearly. The goal was to develop a cohesive and modern brand identity that resonates with their values and improves their impact.
We refined Fave’s existing logo and triangle device, making subtle adjustments to ensure a polished, professional look. The colour palette was refreshed with vibrant purple tones, aligned with Fave’s dynamic and purpose-driven ethos, and we provided detailed HEX, RGB, and CMYK codes to maintain consistency across all platforms.
The updated branding was applied across key touchpoints, including business cards, stationery, marketing materials, and digital assets, creating a unified and professional image. To improve Fave’s visual storytelling, we developed custom monoline illustrations and icons, depicting themes like community, whanau, and iconic New Zealand elements such as the Beehive. Comprehensive brand guidelines were also delivered to ensure Fave maintains a consistent and cohesive identity, reinforcing their mission of strategic clarity and sustainable change.
