CVNZ Annual Report 2023
BRAND STRATEGY | GRAPHIC DESIGN | LAYOUT
We are thrilled about our continued collaboration with Community Volunteers New Zealand (CVNZ) for their 2023 Annual Report, entitled "Protecting People and Planet." They have entrusted us once again to craft a compelling and visually stunning annual report that underscores their commitment to environmental and community stewardship.
This year's theme, "Protecting People and Planet," reflects CVNZ's dedication to making a significant impact through volunteerism. The design draws inspiration from the natural beauty of New Zealand, specifically incorporating a diverse array of fern imagery, a national symbol of resilience and growth. These elements are woven throughout the report to symbolise the organisation's deep roots in conservation and community work.
Design & developments
Aligning with CVNZ's established brand guidelines, the 2023 report features a refreshing green colour palette that evokes the vibrancy of New Zealand's lush landscapes. This choice not only reinforces the environmental focus of the report but also provides a visual continuity that ties back to their brand identity.
Client Photo & Usage
The report is richly illustrated with photographs provided by CVNZ, showcasing the real-world impact of their projects and the volunteers in action. These images are complemented by carefully selected icons and infographics, enhancing the readability and appeal of the report.
Icons and Graphics
The use of ferns as the main graphic element throughout the report adds a unique touch that is distinctly New Zealand, making the report not only a repository of crucial data but also a celebration of the nation’s natural heritage.
Layout
The layout of the CVNZ Annual Report 2023 integrates a harmonious blend of design elements. The green colour palette symbolises growth and sustainability, while fern motifs add a natural touch. Icons are thoughtfully placed to improve navigation and emphasise key points, and client photos add a personal, relatable aspect to the report. Together, these elements create an engaging, visually appealing, and cohesive document that effectively communicates CVNZ's mission and achievements.
The transformation
The transformation of the CVNZ Annual Report 2023 aligns perfectly with the brand's established guidelines. The refreshing green colour palette evokes the vibrancy of New Zealand's lush landscapes, reinforcing the environmental focus of the report and ensuring visual continuity with the brand identity.
Richly illustrated with photographs showcasing the real-world impact of CVNZ's projects and volunteers, the report brings their efforts to life. Carefully selected icons and infographics enhance readability and appeal, making the report not only informative but also visually engaging. These elements together create a powerful and cohesive document that effectively communicates CVNZ's mission and achievements.
Wildhouse were always very professional, great at communicating and responded quickly to all our requests.
We have worked with Wildhouse for the past two years to design our Annual Reports. We were very new to the process when we first reached out but Anesha was very patient in working with us and helped us to create two Annual Reports that we are really happy with and proud to share with our partners.
Wildhouse were always very professional, great at communicating and responded quickly to all our requests. We highly recommend Wildhouse.
Siobhan O'Grady, Conservation Volunteers New Zealand
